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Search results for “Direct channel”
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Marriott’s Alibaba joint venture in China is part of its direct-booking strategy
07/30/2019
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6:29:24 PM
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Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba.
How independent hotels can win direct bookings
07/12/2019
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5:30:03 PM
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Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories.
How hotels are adapting to the biggest disruptors
07/02/2019
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5:10:47 PM
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Such disruption, in a good way, has the hospitality industry focused on a "return on experience" metric.
Amadeus helps China Railway on distribution amid evolution of global rail industry
07/02/2019
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8:20:20 AM
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The company plays a role in connecting rail operators to travel agencies for now. Rail is a strategically important part to build a full-service travel platform.
Airbnb, Expedia, Google: 4 lessons the hotel industry can learn from the digital giants
06/28/2019
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4:24:11 PM
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From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019
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4:16:13 PM
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The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019
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5:37:51 PM
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Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
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